Bhubaneswar: 2016 has seen a revolution in the digital space of Odia film industry. Irrespective of the box office success ratio, the online audience has started consuming more content than ever before leading to an overall increase in subscribers watching or hearing music, movies online. This could also be a blessing in disguise as the Caller Ring Back Tone market in the State was stagnating for quite a while. The social media explosion has led to an increase in the penetration of subscribers in the last quarter.
The leading label - Amara Muzik recently celebrated its 10 million views on YouTube which has been accomplished in a short span of time.
VP Marketing R K Singh said, “With the growing digitalization across the globe, audiences are now able to reach out to their art and culture.Keeping this mind, we entered into a virgin market like Odisha. The phenomenal growth is the off take of our social media channel and this personifies our commitment to drive technology and we are thankful to the Odia audience for their support.”
Amara Muzik is an aggressive film acquisition company with more than 55 Odia movies under its umbrella brand. The convergence strategy of having content distributed across all possible mediums – Online media, Traditional media like Radio, TV and the new age streaming sites like Gaana, Saavn, Itunes, Spotify, Guvera, Wynk, Eros Now has helped the market expand its horizon.
Amara Muzik garnered the market-share in the Odia Film Industry in quick time. GodFather is the next big watch for New year which is bound to take the digital storm further into the heartlands of Odisha.