Bhubaneswar: The on-going ‘Handloom Expo of Odisha’ organised by Boyanika at IDCO Exhibition Ground is learnt to have done a business of Rs 30 lakh on the sixth day today.
Marketing Officer of Boyanika and Officer-in-charge of the exhibition Bijoy Prasanna Dwivedi said, “We have set a target to transact Rs 50 lakh. Till last day, we have transacted products of worth Rs 30 lakh”.
The exhibition of the apex society of handloom weavers of the state, which started on 6 August, has been a major crowd puller. The traditional hand-woven sarees and wide range of other traditional products is reportedly being sold on a large scale.
Dwivedi observed, “The exhibition is getting good response from the customers. Notably, the exhibition is attracting qualitative buyers.”
The silk Bomkai and cotton Bomkai are in high demand and being sold highly In the last six days, Boyanika’s own stall has alone transacted Rs 7 lakh, the marketing officer informed.
Besides Bomkai silk sarees, the traditional patterned dress material is attracting customers. “Craze for wearing Salwar suits has gone up. We have received a good response for this item. We have transacted products worth Rs 1.3 lakh”, said Subash Meher of Janta Bastralaya of Barpali.
The exhibition offers 10 per cent flat discount on every item. About 12 zones functioning under Directorate of Handloom and Textile such as Athagarh, Cuttack, Boudha, Bargarh , Sonepur, Khordha, Patnagarh, Barpali, Baripada, Berhumpur , etc are participating in it. The exhibition has wide range of Bomkai saree, cotton Saree, Bomkai Silk, Kotpad vegetable dye saree and Khandua saree. The exhibition will conclude on 20 August.