Report by OD bureau, Mumbai: Mahindra & Mahindra Ltd. (M&M), India’s leading SUV manufacturer, today announced that it has received over 5,000 bookings from customers for its newly launched compact SUV, the QUANTO within 3 weeks of its launch. Bookings for Quanto had opened across India from September 21, 2012.
The buzz associated with this launch on social media has been extraordinary. Mahindra became a favorite on Twitter, trending at No. 2 position with the Mahindra Quanto following closely at No. 4. The Quanto website had over 2 million page views in less than a week. And in a first ever for any Mahindra brand, Quanto became the No. 1 search on Google within 2 days of launch. The Quanto print campaign was launched nationally on 28 September, 2012, followed by the airing of the new TVC from 5 October, 2012.
Commenting on the response to Quanto, Pravin Shah, Chief Executive - Automotive Division, Mahindra & Mahindra said, “It is a delight that the Quanto has received over 5,000 bookings in a short span of 3 weeks. This response strengthens our belief that Quanto will be able to create a new category within the SUV segment with its unique value proposition. This gives us the confidence that the customers appreciate the Quanto’s distinctive looks, flexible 5+2 seating & go anywhere capability. We would like to thank them for the convinction they have shown in the Quanto”.
The Quanto is loaded with many high-end technology features such as the Digital Drive Assist System, Micro Hybrid Start Stop System, 1.5 litre-100 BHP mCR100 engine with twin turbochargers, Intellipark Reverse Assist, 2-DIN music system with CD, MP3, USB & Aux in etc. Quanto also comes loaded with safety features like ABS with EBD, dual airbags, high speed warning, engine immobilizer etc.
Launched on 20 September, 2012, the Quanto is designed and developed in-house by Mahindra on the robust, proven and highly successful Ingenio platform. The Quanto is a direct outcome of customer insights pointing to the need for a compact and affordable SUV. Starting with its imposing and robust front fascia, along with the macho and rugged design, the Quanto perfectly embodies the aggressive stance of an SUV. The chunky alloy wheels, stylish rear stepney and sporty roof rails add to this SUV’s stature and character. All this makes the Quanto a real head turner on the road. This sporty compact SUV is powered by a state-of-the-art 1.5 litre mCR100 engine, which is the newest Common Rail Diesel engine in Mahindra’s SUV portfolio.