Report by OD bureau, Bhubaneswar: New Holland Fiat India, a subsidiary of CNH Global and part of Fiat Industrial, today announced the opening of its first ‘Agri Training Centre’ at Bhubaneswar. Established by New Holland in partnership with Odisha Agriculture Department, the training centre aims to provide the unemployed rural youth populace with the required skill sets for mechanized agricultural farming, thus empowering them to gain meaningful employment, under Odisha Government’s program. The training module will include upkeep and maintenance of tractors, overhauling of major aggregates of tractors (tractor sub-assemblies) as well as repair and maintenance of other mechanized agricultural equipment.
The Agri Training Centre will be equipped with the aggregates and special tools for in-depth training to be provided by New Holland. Spread over 2000 square feet of land offered by the Odisha Farm Machinery Research & Development centre of the Department of Agriculture, Government of Odisha, the centre is geared up to train around 500 unemployed rural youth in the first year and 1000 from the second year.
Rakesh Malhotra, Managing Director, New Holland Fiat India, said, “At New Holland we believe that long-term growth in any field is difficult without the participation of energetic and enterprising youth. We are extremely pleased to partner with the Odisha Agriculture department in their noble initiative to give direction to young rural talent who will act as a catalyst for increased productivity in agriculture.”
The New Holland Agri Training Centre will seek to guide participants in using these agricultural machines and their technology, as well as transferring its know-how and expertise. The company believes that this will help in the adoption of more eco-friendly and efficient agricultural practices that will fuel productivity as well as create more employment opportunities for the rural youth.
“Participation in such training programs will lead to an increase in the local operators’ literacy and promote the correct use of machinery and wide spread usage of modern agricultural techniques. This, we believe, will result in higher yields, of more efficient use of natural resources and promote entrepreneurship in rural areas”, added Rakesh Malhotra. “We are confident that this move will see increased participation from the youth which will bring economic, environmental and social benefits, speeding up the expansion of the agribusiness sector in the region”.
Supported by the presence of nearly 5 Supported by the presence of nearly 51 customer touch points (14 dealerships and 37 – Branches / Satellite dealers & ASCs), New Holland Fiat India has a double digit market share in the covered area of the region. The launch of its Agri Training Centre with the Odisha Agriculture Department marks another important milestone for the company.
Through this partnership, New Holland reinforces its position in Odisha not only as a leading agricultural solutions provider but also a thought leader in sustainable growth.