Mumbai: Ginger Hotels, the chain of Smart Basics hotels from Roots Corporation, today launched its very first hotel in Mumbai, located on Mahakali Caves Road, Andheri. Raymond Bickson, MD and CEO, Indian Hotels, inaugurated the 116-room hotel that will cater predominantly to business travellers in the country’s financial hub.

Commenting on Ginger Hotels’ foray in Mumbai, Mr Bickson said, “The Indian hospitality sector offers an immense growth potential for comfortable and hygienic accommodation at affordable pricing. The company, working in association with Prof CK Prahalad, identified this opportunity in India much in advance, and thus conceived India’s first chain of no-frills, Smart Basics hotels. We are proud that Ginger Hotels has successfully set a high benchmark in the limited service hotel segment in India.”

The 116-room hotel in Mumbai has individually air-conditioned rooms equipped with electronic locks, a work area and a 26-inch LCD television with satellite channels, direct-dial telephone with STD facility, mini-fridge and tea / coffee maker. Located within close proximity of the domestic and international airports, the export zone, SEEPZ, and the industrial hub, MIDC, the hotel in Andheri is well connected to the western and central suburbs of Mumbai.

Prabhat Pani, chief executive officer and director, Roots Corporation, said, “The launch of Ginger Hotels in Mumbai is a significant milestone in the hotels’ expansion plans. Ginger’s first hotel at Andheri is a small step in strengthening our presence in commercial capital of Mumbai, thus catering to the evolving needs of the business travellers in this large metro.”

Ginger Hotels, with a presence of 26 hotels across the country, with Mumbai being the most recent one, has business travellers as their main focus. Ginger Hotels is built around the unique concept of Smart Basics that provides intelligent, thought-out facilities to meet the key needs of travellers, at affordable prices. Smart Basics signifies simplicity, convenience, informality, style, warmth, modernity and affordability, along with warmth and modernity in its approach to product design.