Report by OD bureau, New Delhi: Odisha Handwovens has a rich heritage and Sonepuri, Khandua, Bomkai, Sarnbalpuri, Berhampuri Sarees of Odisha are known all over the Country. Its Preservation, promotion and progress are directly dependent upon the successful marketing.
Exhibition/Expos provide a common platform for the artisans of the whole State for display and sale of their products under one roof. Odisha State Handloom WCS Ltd, popularly known as Boyanika, the only Apex Society in Handloorn Sector is providing marketing support for the sustainable livelihoodsof the weavers by organizing Special Handloom Expos, National Handloom Expo and Exhibition—cum-Sale at different parts of the Country as well as the State.
As a part of Marketing Promotion and to reach the connoisseurs of New Delhi, Boyanika is organising one “Exhibition-cum-Sale” at Odisha Bhawan Premises from 26/10/12 to 10/11/2012. The Principal Resident Commissioner, Govt. of Odisha is inaugurating the Expo on 26th October 2012 at 5.06 P.M in presence of the Cornn1issioner-cun1Secretary to Govt, Handlooms, Textiles & Handicrafts Deptt., Govt. of Odisha.
This Exhibition will remain open from 11.00 A.M. to 8.00 P.M. ‘on all days and Special Govt. Rebate of 20 % + 10% is being given to the valued customers on purchase of every Handloom Product in this Exhibition.
Apart from the marketing of Orissa Handwovens, Boyanika is committed for all round Socio—Economic development of the weavers of the state. This Organisation is implementingvarious developmental programmes for the welfare of weavers of the State. Boyanika will go on with expanded view for exploring every new horizon of marketing during the coming years, for which the active Cooperation of all media persons is highly solicited.