Bhubaneswar: Mobile service provider Reliance Communications has launched an exclusive content on Lord Jagannath and the world famous Rath Yatra on Reliance Mobile World.

A special menu ‘Jagannath Rath Yatra’ has been created in the ‘Hot n New’ section of Reliance Mobile World, through which Reliance CDMA mobile subscribers can download ring tones, wallpapers, videos, animation and other contents on Lord Jagannath and the chariot festival.

RCom has also added over 100 popular Oriya bhajans based on Lord Jagannath in its exhaustive collection of caller tunes. Further, it has introduced two ‘music boxes’, through which customers can download a pack of four popular Jagannath bhajans, which play in random auto shuffle mode. The pack comes with a discounted price of Rs 25 and has a validity of 30 days.