Report by Santanu Ganguly; New Delhi: Ice Cold Costa – an amazing new range of deeply refreshing drinks from Costa, designed to keep one ice cool and revitalized in the heat, was today launched in Delhi.
Present at the occasion were Bollywood stars Juhi Chawla and Sanjay Suri along with Onir, director of the upcoming movie ‘I AM’ who entertained with their impromptu Barista acts.
Ice Cold Costa comes in a range of flavours and vibrant colours, designed to provide a delicious thirst quenching boost this summer. Providing an ice cool wake up burst in the morning, a chilled pick-me-up in the middle of the day or a taste of pure indulgence on ice in the afternoon, there is an Ice Cold Costa drink for everyone.
The Ice Cold Costa range includes a selection of over 21 refreshing ice cool drinks in categories that include Iced Coffees (coffee over ice),, Fruit Coolers (real fruit refreshment, ice-blended), Creamy Coolers (creamy, indulgent, iced blended drinks), Coffee Coolers and Iced Tea and Lemonades.
While Iced Coffees range includes Iced Latte, Iced Mocha, Iced Americano, Iced Cappuccino and Iced Vanilla Latte, Coffee Cooler include Mocha, Coffee and Coffee Royale, Fruit Coolers include Peach Cooler, Redberry Cooler and Mango Cooler, Creamy Coolers include Double Chocolate, Chocolate Cookie, Vanilla, Berry Blush and Caramel Apple, Iced Tea range includes Costa Iced Tea, Raspberry Iced Tea and Peach Iced Tea and Lemonades include Mango Lemonade and Zesty Lemonade.
Speaking on the launch of Ice Cold Costa, Santhosh Unni, CEO, Costa (India) said, “Costa has raised the bar with launch of its biggest ever summer drinks menu and has laid out a sumptuous array of delicious cool drinks for the season. The range of 21 beverages on the menu will leave customers spoilt for choice.”
Costa Coffee entered India in September 2005 through an exclusive master franchisee tie-up with Devyani International Ltd (a Ravi Jaipuria promoted company and part of the 3000 crore RJ Corp) making it the first international coffee chain to start operations in India. Costa Coffee currently operates 75 stores across India. Since its launch, Costa Coffee has set new benchmarks in coffee retailing in the country. At Costa, each cup of coffee is treated as a work of art and served with a personalized touch. Over the last few years, Costa has created a distinct image for itself with its great coffee and food, friendly and efficient service and stylish and relaxing surroundings. Besides Coffee, Costa worldwide also lays heavy emphasis on food. A wide range of scrumptious sandwiches, Paninis, Tostatos and many kinds of deserts make it an exciting place to visit for a complete eating out experience.
Costa was founded by Italian brothers Sergio and Bruno Costa in 1971. Just 1% of the world’s production of coffee is good enough for us to choose from. Only the very best coffee available can go into creating the unique taste and aroma of our Mocha Italia blend.
Costa is expanding at a fast pace internationally – at present the company has more than 1,800 stores in 24 countries: Bahrain, Bulgaria, China, Cyprus, Czech Republic, Egypt, Greece, Hungary, India, Jordan, Kuwait, Latvia, Lebanon, Montenegro, Oman, Portugal, Qatar, Republic of Ireland, Russia, Saudi Arabia, Serbia, Syria, United Arab Emirates and the United Kingdom.
The Costa Foundation was set up in 2006 to give something back to the communities within the countries from which Costa sources its coffee beans. The Costa Foundation works with an independent charity partner, Charities Trust, and is operating under the auspices of Charities Trust’s registered charity number 327489.