Mumbai: Living up to its path breaking repute, UTV Action, the high octane channel now adopts an innovative technique to reach out to its male viewers across the country. The channel launches a unique campaign which includes branding of 550 salons across the country for the whole of April in a bid to capture the attention of the average male viewer frequenting these salons.
Spread across 11 cities, the initiative will target 50 salons in each city and brand them in a unique manner that draws the attention of the consumer and reflects the brand proposition of UTV Action. The campaign will include UTV Action branded aprons, mirror stickers and also branded seat backs. Certain special outlets will also have their doors and window panes branded by UTV Action. In addition Park Avenue gift sets co-branded by UTV Action will also be available as part of the initiative.
Speaking on the initiative, Mr. Kunal Mukherjee, Marketing Head, UTV Action says, “An initiative like this is aimed at establishing a direct connect with men who form the channel’s primary audience. Through this campaign the channel reinforces its brand proposition of being the ultimate destination for action and successfully creates a strong recall in the minds of the consumers.”