Report by Santanu Ganguly; New Delhi: Moving Seagram’s Blenders Pride’s association with ‘Style’ a notch further, Pernod Ricard India has appointed Bollywood Diva and fashion icon Priyanka Chopra as the Brand Ambassador BLENDER’s PRIDE FASHION TOUR (BPFT) 2011.
Priyanka Chopra features in a multimedia campaign for BPFT shot stylishly in black & white by ace lens man Bharat Sikka. She will also scorch the ramp during the current edition. With an amplified media campaign, the Blenders Pride Fashion Tour is confident of setting the pace in the Indian fashion calendar once again.
On the association of Blenders Pride Fashion Tour with Priyanka Chopra, Bikram Basu, VP-Marketing, Pernod Ricard India said, “Priyanka is vivacious, confident, and brings an innate individual style. She is credible in the fashion space having been on ramp in her earlier days. Blenders Pride and Priyanka stand for the confident stylish and substantive Indian persona today.” He further added “Blenders Pride Fashion Tour, in its 7th edition, is a benchmark in the Indian fashion calendar. It extends across 6 cities and talks to consumers on style, design and skill; showcasing the finest in their profession.”
Miss Priyanka Chopra, Actress and Brand Ambassador of Blenders Pride Fashion Tour said, “Fashion is today a very intrinsic part of our everyday lives. In that spirit, I am very excited to be a part of the Blenders Pride Fashion Tour, which celebrates the grandeur of fashion and style and more importantly gives me an opportunity to promote creative freedom in fashion”.
The stars of this edition include Anand Kabra, Asmita Marwa, Gavin Miguel, Mandira Wirk, Neeta Lulla, Raakesh Agarvwal, Ramona Narang, Rina Dhaka, Rocky S, Rohit Gandhi & Rahul Khanna, Reynu Taandon, Vikram Phadnis and Wendell Rodricks. Blenders Pride Fashion Tour will have 50 shows, featuring these 13 designers across cities of Mumbai, Bangalore, Chandigarh, Delhi, Kolkata and Hyderabad.
After setting Mumbai, Bangalore, Chandigarh and Kolkata on a fashion high, the eagerly awaited fashion extravaganza witnessed the best of fashion, glamour and Bollywood today at Taj Palace, Delhi featuring Asmita Marwah, Mandira Wirk, Ramona Narang, and Rohit and Rahul on Day 2.
Mandira Wirk’s collection delineates the opulent era of 16-18th century of Rococo and Baroque. It is characterized by its decorative extravagance, curling scroll work and a preoccupation with love and leisurely pursuits. Bollywood Superstar Saif Ali Khan amazed the crowd in a well fitted suit paying a perfect tribute to the magnificent era.
Bollywood Actor Ranveer Singh rocked at the ramp as he walked for his favorite Delhi based designers Rohit & Rahul, in a show-stopping outfit from their line “Amazement”.
Ramona’s Ibella label showcased ‘Ramona loves Resort and Ramona loves Couture’ collection. ‘Ramona loves Resort’, comprises of bold silhouettes in bright, vibrant colors and chain detailing, which can make one look glamorous all day long. ‘Ramona loves Couture’, revolves around a self-confident woman, who is comfortable with her own body and looks and embraces it with élan and the show stopper was none another than Soha Ali Khan who is an epitome of these values.
Asmita Marwa’s line ‘Metamorphosis’ is a complete change of form and structure, as if transformation by magic. Flower children of the 70's transformed into the retro chic brigade of the 80's. The process of transformation is always drawing back to the basics of day and night. The carefree spirit of the 70's evolved into the electrifying glamour of the 80's & 90’s. Lisa Haydon in her show stopper outfit lived up to the ultimate Metemorphosis of all times.
The Blenders Pride Fashion Tour 2011 is supported by the best in the Industry- Alison Kanuga for choreography, Ambika Pillai for makeup and features only the finest runway models.