Report by Ananta Prasad, Bhubaneshwar: Even as drunken driving continues to be a major contributing factor for road accidents in India, the World Health Organization has predicted that road accidents will become India's third biggest killer by 2020. With facts such as these in the background, 92.7 BIG FM, India’s No. 1 FM radio and Total Oil India Pvt. Ltd., today announced the launch of ‘Total Quartz Safety Month’, a unique campaign, spread across 21 cities of the country, promoting safe driving habits amongst the public. The campaign was launched in the city, by 92.7 BIG FM’s Programme Head Satyajit Mohapatra, RJ Rajiv, Mr. Somesh Mohanty of Uansi Kanya fame, and spokespersons of the traffic authorities and NGOs Jai Odisha and Prayas.

The Total Quartz Safety Month campaign has been designed to be led by the 92.7 BIG FM RJ’s advocating and initiating change required in the mindset of people, when it comes to road safety rules and garnering their support. The campaign has been meticulously unfold in four distinct phases: Phase I – Safe Driving; Phase II – Don’t Talk While Driving; Phase III – Don’t Drink and Drive; Phase IV – will see the culmination of the campaign through the ‘Total Quartz Safety Run’ which will see the participation of the local populace in each of the cities.

The campaign will see programming tailored to create audiences on 92.7 BIG FM ranging traffic authorities, legal experts, people who have been affected by drunken driving accidents, tips to avoid getting into a situation, statistics related to accidents and more.

On launching the Total Quartz Safety Month, a 92.7 BIG FM spokesperson said, “The Total Quartz Safety Month is a unique initiative that aims at encouraging Indians to take a pledge to drive safely. With the campaign culminating into the Total Quartz Safety Run, we are inviting 92.7 BIG FM listeners to actively show their support towards a cause that has taken thousands of lives already this year. We are sure that our commitment towards this cause along with Total Lubricants’ support will work collectively towards the welfare of the community at large.”

Speaking about their association with 92.7 BIG FM to announce the Total Quartz Safety Month, Mr. B. Vijay Kumar, Chairman and Managing Director – Total Oil India Pvt. Ltd. said, “TOTAL considers people safety and health protection of paramount importance while carrying out its business activities in complex and diverse environments. TOTAL through a coordinated and coherent approach is committed to improve the safety standards of individual and communities. The TOTAL Quartz Safety Run, our initiative with 92.7 BIG FM, is an important program designed to promote safe driving habits thereby reducing accidents and saving precious lives.”