Ahmedabad: Mahindra Navistar Automotives Limited (MNAL), a part of the USD 15.4 billion Mahindra Group today announced the roll out of its 5000th truck from its state-of-the-art plant at Chakan in Maharashtra. The company has reached this milestone in a very short span of time since commencement of production. In addition, the 4846 trucks running on Indian roads have clocked more than 8 crore kms under various applications, pan-India.
During this eventful period, MNAL has also been conferred the No. 1 rank in the TNS Truck Track 2012 in the LCV load and mini-bus segment and joint No. 1 position in the HCV Truck (MAV segment). Earlier-on, the company had announced its pan-India commercial launch and also pioneered the first ever CV industry award to honour the heroes of the Indian transportation industry through its Mahindra Navistar Transport Excellence Awards – the first of any such award within the Indian trucking industry.
Speaking on the occasion, Mr. Nalin Mehta – Managing Director, Mahindra Navistar Automotives Limited, said, “Mahindra Navistar has today emerged as the new and viable alternative for the Indian trucking customers who have been experiencing status quo and inertia in a duopolistic market. As a challenger brand, Mahindra Navistar’s strategic intent is to challenge this status quo by not only trying harder but also trying out-of-the-box measures which can be summed up by the brand philosophy of “OK IS NO LONGER OK”.
Mr. Mehta, further, added, “This is a landmark day in the history of Mahindra Navistar as it marks another very important milestone with 5000 trucks rolled out from Chakan Plant and with more than
8 crore kilometers behind us! This achievement reflects the ever increasing confidence of our customers. This also indicates that MNAL trucks are running on multiple applications across India with wide acceptance of customers. This would not have been possible without the support of the formidable service network of nearly 1001 service points on strategic trucking routes PAN India that includes 56 unique, large-scale 3S dealerships which are designed to cater to customers differently and that have become landmarks in the Indian CV industry. It is also important to mention that MNAL in Gujarat has clocked 200 nos. HCV Sales within a short period of one year”.
On a pan-India basis, the wide, strategically located network also includes 221 authorised service points and 703 Roadside Assistance points in addition to 22 dealerships dedicated to LCV customers. Not to forget pioneering customer benefits like 4-years unlimited mileage warranty and 48-hour on-road assurance to exhibit confidence in our product quality and our agility in service. This has helped MNAL to be No.1 in the TNS customer Satisfaction. No.1 in LCV trucks & buses and Joint No.1 in HCV multi-axle trucks; all this being a strong endorsement amongst the customers across India in the Brand Mahindra Navistar.
Mahindra Navistar has also recently been conferred the ‘HCV truck of the Year-Prime mover’ award (for MN40 – Prime Mover) at the recently held Apollo CV Awards 2012. This is the second such award, with Mahindra Navistar having won HCV Truck of the Year (Rigid) last year.