New Delhi: Delhi vibrated with infectious energy and swayed to the musical symphony created by some very talented artists, in a night that unveiled the Second Season of Coke Studio@MTV. This time, it's bigger and better. The grand Premiere of season 2 of Coke Studio@MTV in New Delhi witnessed incredible performances by an ensemble of versatile and multi-talented music producers such as Amit Trivedi, Ehsaan Loy, Karsh Kale, Hitesh Sonik, Clinton Cerejo and Shantanu Moitra ahead of the show's debut on Indian television on Saturday, 7th July 2012 at 7pm, exclusively on MTV.
Launched in India in 2011 by Coca-Cola India in association with MTV, Coke Studio@MTV, is a first of its kind music project in India which brings together diverse artists of different genres to create an extraordinary series of medley, giving music lovers across the country a unique opportunity to enjoy Coke Studio's signature fusion music. In Season 2, Coke Studio@MTV will showcase a whole new lineup of artists. In this 2nd season, the focus will be to showcase diversity and innovation through 8 unique Episodes, 12 breakthrough Producers and over 200 incredible musicians.
Announcing the launch of Coke Studio@MTV Season II, Mr. Muhtar Kent, Chairman & CEO, The Coca-Cola Company, said, "As someone who grew up in India, I have always admired the country for its diversity - cultures, languages, religions, festivals, traditions, food etc. It is this constructive energy generated by this diversity which is the foundation for some path breaking initiatives and projects in the country. Coke Studio is an excellent example of a program that is based on diversity as a premise. It is a platform that has brought together diverse musical genres and artists. I am delighted to be amongst the audience that gets to sample the Coke Studio Season II music, first"
According to Mr. Atul Singh, President & CEO, Coca-Cola India and South West Asia, "Coke Studio is a fusion of musical genres, fusion of melody, fusion of rhythms and fusion of cultures. It is Coca-Cola's unique point of view on music, enabling the 'Happy' energy of Coca-Cola to bring people together. Season II that premieres today is more diverse and has a collection of songs put together by more than 200 artists. We hope that Season 2 carries the global Coke Studio legacy further ahead."
According to Aditya Swamy, EVP & Business Head, MTV India, "What better way to express our diversity than through the language of music...264 musicians, 40 songs on one single stage. Bringing together genres as varied as classical, rock, folk and EDM, Coke Studio@MTV is an expression of the music of India."
Coke Studio@MTV-Season II will see musicians from varied genres come together and collaborate to create original music. Staying true to the core idea of a Fusion Music Project, the property will see independent, classical, folk and popular artists combine their creative energies in a rare live performance. Every composition has been created exclusively for this project by some of the most experimental producers India has seen. This year, there will be a different producer leading each episode of Coke Studio, with his entourage of artists and songs. Coke Studio@MTV Season-II will see both established and well known musicians and producers collaborate with emerging, local artistes for creating a music which is signature Coke Studio. The list of artists performing at Coke Studio this year includes names like Usha Uthup, Jalebee Cartel, La Pongal, Swanand Kirkire, Master Saleem, Shankar Tucker, Shilpa Rao, Papon and many more.
Coke Studio @ MTV- season 2 is produced and broadcasted by Viacom 18 in association with Coca-Cola India Pvt. Ltd. and Red Chillies Entertainment's, Idiot Box. This year, Coke Studio kick started with a series of recordings at the famous state-of-the-art Reliance Media Works Studio in Mumbai. With 12 producers, 200 artists and over 40 original songs, season 2 will give you a taste of varied musical flavors. For anyone who likes to discover new sounds and experience unexpected combinations, this season will be a special treat. So gear up to venture into the brand new season of Coke Studio@MTV with teasers, sneak peeks, pictures & much, much more made available exclusively for Coke Studio fans on www.facebook.com/cokestudioatmtv.
Coke Studio@MTV - Season 2 will be follow a surround sound approach towards distribution as content will be available across several platforms such as TV , web, mobile, radio, physical CDs, not just in India but across the world.