Report by Santanu Ganguly, Mumbai: Mumbai-based, fashion designer and stylist Umair Zafar recently launched a collection called “High Street Fashion” which is available on his fashion portal. Though it is named High Street Fashion, it is affordable and available easily to every one online.

Says Umair Zafar, “The collection is mainly to target the youth of India, and is styled and designed for them. The price range is affordable and starts from Rs 1000. The maximum range could go up to Rs 4000. The collection will be sold through multi-brand stores and is for males and females in the age group of 20-35 years. It is also available through various online shopping portals like SBI Mega Mall, HDFC Smart Buy, Junglee, Retailmart, Indianhanger, Star CJ and many others including Umair Zafar's online portal.”

Giving details of the collection, Umair Says, “The western collection is made of pure linen, cotton linen  cotton stain, etc and the color palettes are vibrant yet cool. The tailoring and quality control standards are very high with the latest cuts and styles which suit Indian body types. The outfits have minimal thread embroidery and are very wearable, even in the humid and warm weather of cities like Mumbai and Delhi.

Umair recently shot his High Street Affordable Fashion catalogue with Miss India finalist Ruhi Singh to showcase his collection.